PPC stands for pay-per-click and it is a form of online marketing where advertisers pay every time a user clicks on one of their ads. Search engines like Google ads are the most common form of PPC advertising where advertisers bid on keywords and their ads are seen at the top of search engine results pages (SERPs) when those keywords are searched for. PPC advertising is also done via social media platforms, such as Facebook and Instagram, and through display advertising on websites. With PPC you can achieve
If you are wondering how PPC can be beneficial for your business, then we are here to clear your doubts. With PPC, businesses can strategically bid on keywords to ensure their ads appear prominently in search engine results, by making it a cost-effective way to reach potential customers. With PPC, the return on ad spend (ROAS) is high, and the visit to your site is worth more than what you pay for it. Although it’s not as simple as just paying for the clicks and gaining traffic, a lot goes while you pull together a strong PPC campaign. SEO By Media will help you choose the right keywords, arrange them into well-organized campaigns and ad groups, along with setting up PPC landing pages that are optimized for conversions. PPC advertising is ideal for small businesses, so you can manage how much you will be spending when your ads are displayed. Attract more people with PPC who are interested in your product.