Page Speed | MadHawks Glossary

The page speed is the time it takes to load a webpage. This term is often confused with words that are related to website optimization, such as "site speed," a phrase which refers the average loading times of multiple sample pages on a site.

Page speed is a key factor in SEO. It can have a significant impact on both the user experience of a site and its search engine ranking. Users are more likely stay on a site that loads quickly and interact with the content. Search engines will also rank it higher.

There are many ways to increase the speed of a webpage. The most important thing to do is optimize images and media files. They can be large, and slow page loading times. You can do this by compressing videos and images, using the right file format and minimizing their sizes.

Reduce the number of HTTP requests that the website makes. You can do this by merging multiple files into a single file, using CSS Sprites, and minimising the use of plugins and scripts. A content delivery network can also help distribute content over multiple servers. This reduces the load on a single server, and improves page speed.

Page speed has a positive impact on bounce rate, conversion rates and user experience. A website that loads slowly will cause users to leave it and look elsewhere. This leads to a higher bounce rate. It can also affect conversion rates as users are less likely to purchase products or perform other actions when a website is slow.

Page speed is a major factor for SEO and website performance. Website owners can increase page speed by optimizing images, media files and reducing HTTP requests. They can also use a CDN to improve the user experience.